Tuesday, September 1, 2009

Hello Mickey, Meet Peter Parker

Disney just bought Marvel Comics for 4 billion dollars.

If you're wondering why I'm talking about Marvel on a Batman blog, it is because I am jumping up and down with glee. Marvel is now seriously handicapped.

Think about it. DC was bought by Time Warner in '69. Try to name one character/person you associate with the company other than Superman or Batman in thirty seconds.

Now try to do the same with Disney.

Disney already has Mickey Mouse, Donald, Toy Story, Wall-E, and Monsters Inc. Meanwhile, Time Warner does movies, sure, and a stupid cartoon about mice, but the big things are Batman: the Animated Series, the Justice League cartoons, and the Nolan movies.

Time Warner's big thing is DC. That is their main cash cow. But when Disney says "should we make another Cars movie, or Hulk?" the answer will be Cars, because that's where all the little kids beg parents to spend their money. Also, have talking automobiles ever come under fire for being too violent/sexified/generally unagreeable? No.

The comic book market won't change--the two companies will still be deadlocked there. Comic readers don't change that much, and Disney will definitely keep publishing them. But as for other media--movies, cartoons, merchandise--DC will get an edge, because Disney's immense marketing power won't be focused on creating an X-Men cartoon.

It'll be focused on the talking mouse.


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